logo

Freelance Presentation

logo

Presentation for AIPI spoke to a group of Web students tonight at The Art Institute of Pittsburgh about Freelancing. I wanted to try to be as informative as possible and present as many resources as possible.

View Slides on SlideShare >>

Text Version (sorry powerpoint exports badly)

Working for Yourself as a Web Designer
Why, How, When… and all that jazz.
About Me

What Were Talkin’ About

  • Freelance Pros and Cons
  • What would help you get started
  • Generating Leads
  • The Freelance Process

The Pros of Freelancing

  • Work From Anywhere in the World
  • Set Your Own Rate
  • Somewhat Flexible Hours
  • Variety of Projects (Reject the Rejects)
  • Reduced Transportation Costs
  • Tax Write Offs

The Cons of Freelancing

  • You really aren’t your own boss, You have many bosses, and they all want something the same day
  • Time Management
  • Self-Discipline (Focus)
  • Lack of Financial Security
  • Accounting and Taxes
  • No Health Benefits (buy your own)

Getting Started

  • Choose a name
  • Make yourself a site
  • Create a Proposal / Quote / Contract template document and USE IT.
  • Choose Your Rate
  • Create an Invoice Template or set-up an account for invoicing

What’s in a Name?

  • Use your own name
    (Does not need Registered and can use your social security as a Tax ID or EIN.)
  • Create a Fictitious Business Name ($70.00) and get a Tax ID (EIN) so you can open a Business Checking.

Fic Name Requirements (PA): http://www.dos.state.pa.us/corps/cwp/view.asp?a=1093&q=431168

Fic Name Registration (PA): http://www.dos.state.pa.us/corps/lib/corps/20/7/311.pdf

Other States: http://www.business.gov/register/business-name/dba.html

Tax ID Registration: http://www.irs.gov/businesses/small/article/0,,id=102767,00.html

Doing Business In PA Web Site >>>

NOTE: I wanted to elaborate on naming your business for any students who might stop by.. @JessProgresses made a great point to me – using your own name for your business will build recognition of you in the industry.

I said while presenting that my personal preference is to create a fic name cause i feel it’s catchier, but it really is personal preference!

Get A Portfolio or Business Site

  • People will argue its not needed.
  • Makes landing clients easier
  • If your skills are not where you would like them to be as designer, use a template for yourself and your clients. Also consider a content management system (CMS) like Joomla or Wordpress.
  • Include links to your work, or screen shots, or even just information for now. It makes you look much more serious.

Get A Proposal Template

  • Sample Project Proposal HERE.
  • Very simple, Not sure how it would hold up in court (even though I believe it would!) so please use update and details for each project.

Choose Your Rate

  • OR Choose how many hours you would like to work per week on freelance and how much you would like to make from freelance per week. – Remember if you think a project will take 12 hours… it’ll take 24!
  • Invoice Them

    • AIP – Renee McCafferty<
    • 5th quarter or above with a minimum 2.5 GPA

    Finding Clients

    The Process

    • 1 . Find Client
    • 2 . Meet / Speak with Client to find out the scope of the project. You need to know exactly what they want – how they want it to look, how they want it to function, what their goals are. EXHAUST all questions.
    • 3 . Do brief competitive review to discover ways that your client can excel over the competition.
    • 4 . Create your Proposal / Be as detailed as possible with EVERYTHING. – get approval
    • 5 . Create Screen Shots and Wire Frames – get approval
    • 6 . Break it out – make it function. Give the client a test site to visit while they wait for the magic.
    • 7 . Test and Revise x 1000
    • 8 . Deliver Project & Promote if applicable
    • 9 . Invoice

    Blog Posts:

    Web Design From Scratch

    The Web Design Process

    Evaluate Your Process and Results

    AWESOME FREELANCE BLOGS:

    FreelanceSwitch.com (with awesome podcast!)

    FreelanceFolder.com

    THE END

    Thank You!

    21 Responses to “Freelance Presentation”

    1. Russell Skaggs says:

      I want to personally thank you for posting this on your website. Unfortunately I was busy cramming some projects in for an upcoming fundraiser for another school club. I GREATLY appreciate the link to the Hourly Rate Calc. That has been one of the most intimidating factors in trying to set up some freelance jobs.

    2. admin says:

      No Problem Russell! Please let me know if you have any questions. All night I kept thinking “Oh I should have told them this and that”.

      One of the big things I forgot is that if you do plan on freelancing after graduation, it is a great idea to establish the name you are going to use now. I started in 2004 but did not establish my name “Good Impressions Media” til 2008… I just would love if I could put est. 2004 on the site. hehehehe.

      Another thing I did want to add about your rate. The one girl mentioned that she hates talking about money with clients. I am the same way and I said that I never tell them a price in our initial meeting. I always say “I am going to need some time to look over everything that you would like to do and think about how long that will take me and I will come back to you with a quote by Tuesday.” But this isn’t just because money makes me uncomfortable, its also because you really have to inspect everything a client wants and sit down and think about the time its gonna take, any extra expenses, look at competitors to make sure your not missing the boat on something that you client is gonna come to you later with and change the scope. Okay thats my rant. But really. It takes time to come up with a quote. But establishing an hourly rate and estimating your time from there is a great starting point!

      Hey, and thanks for coming to the blog! Your my second comment EVER =)

    3. Worker says:

      Hi,
      It is remarkable, very amusing opinion
      Worker

    4. Erica says:

      Forgot about this resource – very helpful!

      Small Business Planner

      http://www.sba.gov/smallbusinessplanner/index.html

    5. Shy LaNef says:

      Hello! The articles here are fanstastic. Thanks for having this site. I have been learning Drupal lately on my own. Have you ever used Drupal? Any tips for me? I would appreciate any advice you have. Visit my site if you’d like to read more. Thanks again – great site!

    6. Looks like I’m gonna need to look up a couple more things but this is a pretty good place to start.

    7. Hi there I would love to find out where you got this site template from I love it!

    8. I’ve been browsing around your information for

    9. Leah Mearse says:

      found your site on del.icio.us today and really liked it.. i bookmarked it and will be back to check it out some more later ..

    10. Has anyone used this site before. It looks great and simple to use.

    11. Willy Grebe says:

      Good BPO site to find projects.

    12. My name is Piter Jankovich. oOnly want to tell, that your blog is really cool
      And want to ask you: is this blog your hobby?
      P.S. Sorry for my bad english

    13. Great post! I like the blog!

    14. I keep listening to the news speak about getting free online grant applications so I have been looking around for the best site to get one.:)

    15. Outsourcing site that has more than just the normal government projects listed. Looks good.

    16. I love your blog theme. Can I ask which one it is? I’d like to steal it for a blog I plan on building :D

    17. Erica says:

      Thanks! I got it from – http://www.elegantthemes.com/

      This guys makes amazing themes :)

    18. Such a well written post.. Thnkx for sharing this post!

    19. Really good post. Pretty good info for anyone who’s interested in design.

    20. Farrah Brous says:

      I had a little trouble understanding right away, but I’m pretty sure I know what meant now. Thanks!

    Leave a Reply

    logo
    logo
    Powered by Wordpress | Designed by Elegant Themes